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To beat the deficiencies of the 4P design, some authors have proposed extensions or modifications to the first design. Extensions with the 4 P's are frequently A part of instances which include solutions marketing where by special characteristics (i.e. intangibility, perishability, heterogeneity and the inseparability of production and consumption)

Party Marketing: This entails trying to Collect prospective buyers at a particular site for the chance to talk to them about products and solutions or reveal products and solutions. This incorporates conferences, trade demonstrates, seminars, roadshows, or non-public situations.An approximated 71% of small-to-mid-sized enterprises use social media

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